Sher is a business owner, career counselor
and best-selling author of six books, each
of which provides a unique step-by-step method
to uncover talent, pinpoint goals and make
dreams come true. She has been called the
“godmother of life coaching”.
Barbara has presented seminars and workshops
around the world to universities, professional
organizations, Fortune 100 corporations and
federal and state government agencies. She
also consults with clients in her New York
1972 Sher invented Success Teams—small
groups in which members dedicate their efforts
to helping each other find and achieve their
goals. Today, Sher’s Success Teams are
operating in locations across the globe. Her
first book, Wishcraft:
How to Get What You Really Want,
has become a classic in its field and has
sold over one million copies. It is used as
a text in universities throughout the U.S.
and a handbook for career counselors and coaches.
Her second book, Teamworks: Building Support
Groups That Guarantee Success, is a handbook
for social workers, career counselors and
consulting with thousands of people at workshops
and in private sessions, Sher discovered that
many of them thought they had no idea what
they really wanted. She began hosting problem-solving
meetings and developing dozens of powerful
techniques that freed people from “goal-paralysis.”
Her innovative, sensible and respectful techniques
for overcoming resistance have been widely
praised by psychologists and career counselors,
and made her third book, I
Could Do Anything if I Only Knew What It Was,
a New York Times best-seller.
fourth book, Live
the Life You Love, is a ten-lesson
course that teaches, in an appealing and accessible
format, the nuts-and-bolts skills needed to
identify the reader's own motivational style,
find his or her dreams and achieve them. It
won the top award for a motivational book
by the Books for a Better Life Commission,
a consortium of all major publishers.
her fifth book, Barbara took a fresh approach
to creating a great life after age forty.
It's Only Too Late If You Don't Start
Now: How to Create Your Second Life At Any
Age, found such favor with people
of all ages that it was made into an Emmy-nominated
public television pledge special of the same
show became so popular that she was invited
to do two more public television pledge specials—“Live
the Life You Love/Map to Success” and
“Barbara Sher’s Idea Party”—which
are also breaking fundraising records at public
television stations in dozens of cities around
the U.S. during every pledge drive. Viewers
call her “a standup comic with a message.”
sixth book, Barbara
Sher’s Idea Book, (rapidly
moving into best-seller status as well) is
the first in her upcoming series called HOW
TO DO WHAT YOU LOVE WITHOUT STARVING TO DEATH.
New books in this series are scheduled to
be issued soon.
In the book Refuse To Chose: A Revolutionary Program For Doing Everything That You Love Barbara identifies someone she calls The Scanner--someone who frequently has a multiplicity of interests, but finds it hard to create a successful life he or she loves because their passions and abilities are taking them in so many different directions. Contrary to popular wisdom, Sher tells Scanners that theirs is a unique ability, not a liability. She also states that they must do everything they love, not zero in on one pursuit at the expense of all others. With dozens of powerful techniques Sher has developed to free people from "goal paralysis," readers will stop thinking of themselves as dabblers or dilettantes, and find innovative ways to live lives of variety, challenge, and joy.
spends most of the year giving her workshops
at locations around the world or in her New
York City apartment writing her next book.
In the spring and fall she’s at her
second home in a small village in Central
Turkey where she teaches e-commerce to village
weavers or in southern France running retreats for Scanners.
Programs and Highlights
has appeared on local and national radio and
television shows, including The Oprah Winfrey
Show, CNN, the Today Show, 60 Minutes and
Good Morning America, and has been featured
in The New York Times, The Wall Street Journal
and many other newspapers and magazines. In
2003 she became the Life Coach columnist for
Real Simple Magazine
learn more about Barbara Sher, visit her official